Archive for August, 2009

Where Have All The Bright Ideas Gone?

August 24, 2009

Why Innovation is More Important Today Than Ever Before!

Business Week just issued its report on “The 25 Most Innovative Companies” for 2009 in April.  I found this article particularly interesting because innovation is something that I continue to pound home to entrepreneurs and business professionals on a daily basis.  It is probably one of the most important elements that will drive business out of its current slump. 

Customers are smarter today than ever before.  They recognize a marketing/selling spin faster than you can say “RING ME UP”.  They are savvy enough to cross comparison shop to get the best deal but are willing to spend more of their dollars with people they like and brands they feel loyal to.  However, much of that traditional customer behavior is changing.  People want something new.  They want creativity.  They want “ddifferent” in a world where everything has turned into a homogenized bland pudding. People are B-O-R-E-D with the same ole same ole and are less likely to buy yet another version of the same old thing.

A healthy profitable business can be reflected in the universal law of nature.  The law of nature says that it is a constant generation and regeneration to create new life at all times.  Currently in our culture we are being asked to be more resourceful: to look at new ways and means to do things.  But not how you may initially think.

Often times businesses take a cut-back and slash and burn philosophy during harsh economic times. Samuel Palmisana the CEO of IBM offers:  “Some may be tempted to hunker down, to scale back their investments in innovation. While that might make sense during a cyclical downturn, it’s a mistake when you’re going through a major shift in the global economy.”

We are being asked to be contrarians at the moment.  To embrace the creative, innovative part of our selves, which is our higher self, and create new businesses, industries and opportunities.  Without doing so, business will not continue to grow (generate) and replace all that has gone by the way side (regenerate).  This is why innovation is so critical at the moment.

You might be interested to know that the perennial leaders of this survey, Apple & Google, trailed by a little more than 30% less than the previous years survey votes.  Why?  They are viewed as merely improving existing products, rather than launching anything new and innovative into the market.  It just goes to show, even if your execution is flawless and you’ve always been a leader it doesn’t mean that you’ll always be there.  We are all being asked to stretch ourselves in whatever aspect of business we operate within.  Corporations and entrepreneurs a like are all in need of the same prescription:  innovate in order to be relevant. 

By embracing and maximizing our creative intelligence to build a new foundation in business today we are in alignment with universal laws.  In the case of business, it’s all about the law of nature: the constant generation and regeneration of life.  Without doing so, commerce continues to be stagnant and less than abundant.
© 2009 NMS Communications, LLC All Rights Reserve

You’re Tripping Up if You Don’t Follow Up

August 18, 2009

I’m sitting having lunch with several other business professionals in a beautiful dining room.  Beside me is one of the top C-level coaches and political consultants in the country.  This 25 year seasoned veteran casually says:

“I will most likely never lay eyes on any of you again.  Chances are I will never actually hear from you again.  You know why?  Because 95% of you will never follow up and you will miss your opportunity.” 

He smiled.  Lifted the coffee to his lips and enjoyed the hush he’d just initiated.

Not known for being a demure wallflower, he just put it out there on the line, which, I completely appreciated.  It may be a bitter pill to swallow, however it is the truth.

I was reminded of my senior year in college.  We were all assembled in a large auditorium.  The senior faculty member, Miss. Wisk, addressed us.  She said: “Look to your left.  Now look to your right.  Chances are you will never see most of these people again.  95% of you will not actively work in this industry.”  I gulped hard and in my worldly experience of 21 years thought; “wow, she’s bitter!”  But she, like that gentleman, knows the truth. 

Most people do not persist.  They do not follow up.  They do not continue to put themselves out there to get the result they desire.  They overlook and squander the opportunities and leads that are given to them.

How many networking events have you been to recently?  How many industry events or seminars?  Did you exchange cards?  Pleasantries?  Perhaps you shared a cup of coffee of a glass of wine with these folks.  Now, how many of them did you actually call or make any kind of contact with afterwards?

Chances are 95% of you didn’t.

So are you wondering why you are not moving up the ladder?  Or achieving the kind of success you’re after?  Perhaps you look around green with envy at others who seemingly have everything handed to them.  They have champions. They have strategic partners and continually make process.

What’s the difference?  They followed up!

Here’s what they know, that you need to embrace.

1)They know opportunity comes through other people.  It simply doesn’t just fall from the sky onto your front lawn with a big bow wrapped around it.

2)They know that in order to have those opportunities flow to them they must make an investment in forming a relationship with other people.  Now this doesn’t translate to kissing up or falsities. It means getting to know them beyond a random card exchange.

3)They know that they also must be willing to help that other person on their journey to achievement as well.  You must be willing to give, rather than to merely expect to receive all the time.
Implementation is key.

You must follow up!

Make contact with the people you have met recently and really see why you were brought together in the first place.  Sometimes, there is nothing there and it’s best to view it simply as practice.  Other times there may seem to be no thread in common, but be patient – some of the most interesting things that have ever manifest in my business came from some random, obscure, never to be believed connection.  There are also times that they can lead you to the next person who can help you with your project or endeavor. 

The combinations of possible opportunities are endless!  However you’ll never have a crack at them unless you FOLLOW UP on every single lead and connection that you make. 

These are the gateways to your success.
© 2009 NMS Communications, LLC All Rights Reserve