I’ve often stated this before “we are living in a time of great opportunity, we are living in a time where the ability to create new business, methods and delivery systems are plentiful”. The beauty of the entrepreneurial spirit is that this segment of our culture; they ones that will actually reignite the economy. How? Newness!
Anyone can be revolutionary inside any structured business; you just need to have enough conviction to make it happen. All business leaders need the courage to say “I’m going to do something different NOW!”
One thing I know for sure from my 20 plus years in corporate America is that without newness there is no real business growth. Any good business practice includes a core program of products or services, which is the meat and potatoes foundation to build upon; the guaranteed revenue stream.
However without reaching for new business with innovation and creativity you’re stuck in neutral – along with everyone else languishing in the status quo.
I invite you to put your thinking caps on and imagine. Play. And consider, if you could create anything or improve something you have, what would you do?
Got an idea that just popped into your mind? Yes, yes, I can feel it percolating up inside of you.
Does it fit into your current business model? No?
Is that thwarting your ability to even talk about the idea? Probably.
Here’s what’s true. Business is a natural organism.
In nature all things must Change. Adapt and Grow or risk extinction. That means that business models and methods must also Change, Adapt and Grow to better serve others.
A great example of this is the drive through window. Many years ago this method of delivering products and services was deployed by the banking industry. You would drive up to the window, slip your deposit slips and payments into a slick silver drawer and the teller on the other side would process your payments, slide the receipts back through the drawer all without you having to get out of your car! Ahh fabulous! Convienent! And so fast!
Mc Donalds saw the brilliance in this delivery system method and adapted it to suit their needs. They rolled the drive through window out to their franchises and thus birth a new value added component to their simple product – the hamburger and fries! Brilliant! It sparked a renaissance in the fast food world. Is there a fast food establishment that you know of that does not have a drive through window? It’s now part of the basic set up for this type of business.
I am often poo-pooed when I tell others that I am bored with so many business models today. I watch video after video or read irate articles blasting business models and methods that no longer work. It makes me shake my head.
No one business model is going to work forever. What was once deployed and was successful was successful for a reason – it was revolutionary at the time. But now, it’s time to Change, Adapt and Grow.
Offer something exciting.
Or be revolutionary!
Have the courage to step outside the norm!
Put your frustration and anger aside and get moving! Be the catalyst you know that you’re supposed to be.
© 2009 NMS Communications, LLC All Rights Reserve