Archive for March, 2010

How Serious Are You About Success?

March 22, 2010

This week I was at a local networking meeting for Executives and Entrepreneurs here in NYC. It was a great group of women who I truly admire and respect for all that they want to achieve in this world.  They shared personal goals and dreams for success and abundance.  For sure, they were all compelled to improve their lives.  But I also noticed that the capacity of their business and professional affiliation had several things in common.  They want to change the world.  They want to empower others and really truly walk into those powerful leadership shoes they have been given.

Just this morning I was speaking to a woman who has been relocated to Manila.  I said to her “there is no mistake that you are there now, no matter what the circumstance, you have been put in this position to make a difference to others around you.” She got emotional and realized that in fact this is true.

The point is this;
No matter where you are, you ARE here to make a difference.
Who you are being makes a difference.
And we are moving into a time where leaders are being asked to move with compassion for others like no other time before.

So what’s the problem?
Most are afraid to own their own personal power.

If so you are part of the [Change Agent] community already I’d like to ask you to help us update our database and RESUBSCRIBE to the weekly ezine by clicking here:

The [Change Agent] ezine is completely fr**e and is for people who are serious about making a difference in the world by re-gearing themselves, their mindsets and behaviors for success. You will receive tools, tips and resources that will help you to;

Navigate challenges in building or engaging in business at any level you’re at currently
Repositioning your own leadership with practical skills that inspires others to follow you loyally
Overcome your own fears and shortcomings yet move past them to do what needs to be done
Open you up to understanding that YOU MUST BE THE CHANGE YOU WANT TO SEE IN THIS WORLD
Move past your insecurities and trepidations to being that Change Agent (that means doing things differently!)
Embrace your own innovation and creativity that revolutionizes ANY business and boost profitability

So I am inviting you to reaffirm your commitment to YOURSELF, YOUR WORK and YOUR PURPOSE here by re-opting back into this newsletter.  It’s quick, easy and simple.  CLICK ON THE LINK: to confirm your fr**e subscription.  You’ve got until April 7th to make this choice.  I look forward to serving you in the months and years to come.

YOU TRULY ARE the inspiration, intelligence and power that the world needs today!

How the 5-Cent Candy Bar Revolutionized an Industry: The Story of Milton Hershey

March 11, 2010

Chocolate is probably one of my favorite things in the world.  Often times I would say that there really are only 4 basic food groups: bread, butter, cheese and well, you guessed it, CHOCOLATE! I know you’re laughing but it’s true!

What can we learn about life, business and risk-taking from chocolate? A LOT.  Since chocolate is a great love of mine, I thought I’d share a tremendously inspirational story about how the 5-Cent Candy bar revolutionized an industry and created completely new avenues of success and enjoyment for many.  It’s stood the test of time and is a stellar example of the constant need for businesses to “change, adapt and grow”.  Not to mention they have made many millions over.  I’m using Hershey’s as a study because their business has spanned more than a 100 years.  Which means they have to be doing something right!

What few people know is that in 1897, Milton Hershey was a caramel maker. At that time he went to an industrial fair where he viewed some very expensive chocolate making machinery.  Back in those days, chocolate was reserved for the elite, being considered a luxury item.

However Hershey has a different thought on the matter.  What if he could bring this luxury item to the main stream?  What if he could create and market a 5 cent candy bar? Would people buy it?

He promptly sold his caramel factory for $1 million in 1900. A kingly sum in those days!  He spends several years to develop just the right formula and the 5 Cent Candy bar was born.  That little piece of heaven endured the depression.   It was a piece of comfort that was sent to soldiers during the war.  And then it morphed into many other things:  Reese’s Peanut Butter Cups (my personal favorite), Mr. Goodbar, Whoppers, York Peppermint Patties and the beloved Hershey’s Kiss.  Who doesn’t love a Hershey’s Kiss!?  Doesn’t just the thought of it make you smile!?

So that’s part one of this story.  Taking something seemingly luxurious to the masses was very creative and kind of sexy.  After all, everyone wants something luxurious.  Diversification and expansion can happen within a specific product category. You just have to think about it differently; as Hershey did.  This one single idea birthed an entirely new business in this country and later spurred off to create a new company in the UK called “Cadbury” and “Mars” here in the US.  More followed suit as you can clearly see.

Now here comes something really interesting that happened along the way.  In 1985 an up and coming film Director approaches the Mars Company, who is the maker of M&M’s, and asks if they could use their product in his film.  The Mars Company declines.  That Director then goes to Hershey’s and asks them if they can use their similar, yet different product, Reese’s Pieces, as a product placement.  Hershey’s agrees.

What happened next?

Reeses Pieces becomes the food of choice for the alien in Steven Spielberg’s mega hit movie ET. As for Hershey’s, that product placement boosted sales by 65%. SIXTY FIVE PERCENT people!  I’ll say it one more time – SIXTY FIVE PERCENT.  The birth of product placements as a viable marketing tool was born and spurred a whole new stream of income for movie makers, TV shows and other forms of entertainment beyond the maker of the featured product.

The point is this:  stepping outside the box works!

  • Taking a calculated risk is necessary in achieving success – both internally and externally.
  • Looking at opportunities that may be a little off the wall just may bring a tsunami of profits
  • Never underestimate peoples desire to connect with a product or service that brings JOY, SMILES & HAPPINESS or makes them feel a little more elite and pampered!
  • Trust your instincts when an idea pops up!

My parting questions to you are:

  • What opportunities are you over looking to shift your products and services?
  • Why are you over looking them?
  • Wouldn’t you like a 65% jump in YOUR profits?
  • And finally……what’s it gonna take for you to get out of your way? Success is really only one left turn away!

Now, I’m off to eat some chocolate!
No, I don’t share! : D