Posts Tagged ‘hsbc’

Truth, Transparency & New Values for Business in 2010

January 7, 2010

Over the New Years holiday I was able to watch some TV.  Not a favorite pastime of mine but occasionally I will watch.  Truth be told the thing I enjoy most about it are the commercials.  Yes, it’s true.  I absolutely love a great commercial!

I’ve noticed a trend.  Have you?

Dominos Pizza launched a new campaign showing the feedback from a real life focus group.  One woman scrunches up her nose and says “the crust tastes like cardboard” and another comments included “the sauce tastes like ketchup” and “there’s no love in Dominos pizza.” The CEO Patrick Doyle appears and basically says ok, this isn’t easy to hear but there comes a point when change is necessary.  The rest of the commercial outlines what they are doing to upgrade the good ole pizza pie and ultimately take back their market share.

Here’s the long version posted on You Tube:

Is the commercial only about taking back their market share or is something bigger going on here?  Before I answer that let’s look at HSBC Bank.

Depending upon where you live, you may or may not have seen the HSBC “Soapbox Baby” campaign. This commercial talks about the values of their clients.  Perched directly behind the speakers is a large picture of a baby and a very obvious connection to a person’s value of family coming first.  “Helping understand peoples values helps better meet their needs” is the closing statement.

There is a shift is the consciousness today.  And the advertising world is picking up on this. The kind of “heavy hitting marketing, fear based yet paint it all rosy, smile when the world is falling apart and their product stinks” is over.  Yes, I am being very direct.  The era of misleading advertising and misaligned values are over. Now people are asking a much deeper question: What’s important and what do I really need/want?

Leaders of business are being asked to realign their values with the values of their clientele (and within the organization) Somewhere we lost that.  Somewhere we got stuck in the 80’s notion of greed being good and nothing and no one but the bottom line is king.  Somewhere along the way we forgot that our families are important.  Our relationship with others are key.  In the light of the past 2 years that has all changed.  Even a pizza company is coming forward and saying “we have a problem, we hear you and this is what we’re going to do to solve it.” They did not sweep the negative comments under the rug.  They were transparent. The call from the public during the past scandals has been about the cry for transparency.  Now a pizza company is taking that stand.

The rules of business have changed.

The individual’s level of awareness has opened up.

The values of business are shifting.

Nothing is ever going to be the same.

We’re returning to a consciousness of truth, transparency, integrity and well, an infusion of the realignment of the values we care about. This is the blessing of the past 2 years.  We’ve all found out what’s really important to us.  Now we vote with our money based on these values. We choose to work for organizations because of them.  We seek communities with greater intention of this commonality.

How are you purchasing products and services these days?

Is it more important for you to resonate with the company or the person you’ll work with than in the past?

Do you look for signs of truth, integrity and transparency?

Are their social causes important to you?

Could this be a sign of a spiritual revolution in business?

Or perhaps the evolution and return back to our true selves as people connected to one another on a deeper level?

Look beyond the surface and there you will find the truth.